Marley Family Launches Rum Brands with Klin / Jan 18, 2012

Marley Family Pairs With Klin Spirits to Launch Rum Brands
Silver Root and Spiced Root Rums to Unveil at WSWA

Klin Spirits, owner and importer of Hammer + Sickle Vodka, announced today the rollout dates for the launch of Silver Root and Spiced Root rums on April 2, 2012.

The brands are the work of Cedella and Rohan Marley, daughter and son of famed reggae legend Bob Marley, and are produced at a rural, boutique distillery in Jamaica. Klin Spirits will be the exclusive importer and global marketing partner for the brands.

“As our father said, “In this great future you can not forget your past,’ ” explained Cedella. “This message is as powerful today as it was when he sang it for the first time in 1974. Throughout all his successes he never left his Jamaican roots and neither have we.”

“To honor Jamaica and our family we developed Spiced Root and Silver Root rums and will be donating a portion of the proceeds to benefit charities all over the island,” explained Rohan. “These brands will deliver the reggae spirit our beloved homeland is famous for.”

Silver Root is crystal clear rum patiently aged 4 years while Spiced Root is bold yet elegant spiced rum also aged 4 years. Both offerings will be showcased at the WSWA Conference in Las Vegas April 2nd.

“Both Silver Root and Spiced Root are dynamic and exciting offerings for the marketplace,” said Eric Hanson, Executive Chairman and Chief Strategy Officer at Klin Spirits. “Nothing goes more perfectly with rum than reggae music -- and nothing says reggae like Cedella and Rohan’s heritage.”

“Working with members of the Marley family is a life highlight, and we look forward to great synergy and an exciting long-term relationship,” said Anthony Faletra, President & CEO of Klin Spirits.